And no, it’s not milk or avocados.

Considering the exposure avocado on toast has received (and its popularity on cafe menus around the nation), it wouldn’t be a shock if you thought the fruit would top the bestseller list in one of our leading online grocery shopping

However, you’d be wrong — it’s not avocado that is the best-selling item, says Woolworths CEO Brad Banducci; it is, in fact, berries.

“The biggest sales category is berries by far, with the group selling 25 per cent more in sales than second place. Which is bananas, by the way,” says Mr Banducci. Trailing not far behind bananas in the top three is that breakfast favorite, the avocado.

And the reason why fruit fills the top three purchase choices for Aussie consumers? It comes down to the average shopper prioritizing health, says Mr Banducci. “These are all super foods with natural health properties. People right now are wanting to live healthier lives,” he explains.